Kaylie Meiqi Li

415-527-9080 | meiqili@usc.edu | LinkedIn Profile

Self discovering innovative student & aspiring sustainable entrepreneur at the University of Southern California ready to get hands-on experience in solving global and social issues using arts, technology, and business.

EDUCATION

University of Southern California - Jimmy Iovine and Andre Young Academy

Bachelor of Science in Art, Technology and Business of Innovation

• Emphases: Entrepreneurship & Creative Consulting
• Coursework: Disruptive Innovation, Product Design, Digital Toolbox, Innovators Forum

PROFESSIONAL EXPERIENCE

City and County of San Francisco Planning Department

Content Strategist Intern

• Conducted in-depth research on target audience personas and trends to create a comprehensive social media strategy
• Proposed and executed targeted digital campaigns to significantly boost the Department's social media presence on Instagram and Facebook, grew followers by 200% through effective design and production efforts
• Managed the production process from creative direction to screenwriting for 15 current San Francisco Planning Department Instagram reels using Final Cut Pro, InShot, and Illustrator, grew viewership by 25k+

City Surf Project

Surfing Instructor in Leadership Training (SILT)

• Provided equitable access to the ocean to San Francisco POC and low-income youth through surf instruction as a SILT (Surf Instructor in Leadership Training)
• Instructed ages 7 to 16 at Linda Mar Pacific Beach Sandbar water safety and surfing precautions
• Personal surfing journey, headshot, and surf media captured featured in the City Sport Projects Annual Report, San Francisco Nob Hill Gazette

Students Taking On Opportunities Resources & Movements (The STORM SF)

Co-Founder and Director of Communications at The STORM

• Independently managed the STORM email account daily by coordinating all facets of the STORM’s work, including logistical management of a student writing competition, marketing, public relations events, and conference appearances/panels
• Led internal and external media/communication efforts in order to grow public awareness about STORM and the organization’s publically available resource database
• Achieved 100% response rate to The STORM’s cold emails to various resources and organizations (150+) by developing engaging email content, creating team branding, and responding in a timely and thoughtful manner

SKILLS

• Technical Skills:Google Suite, Adobe Photoshop, Illustrator, InDesign, Dimension, Final Cut Pro, Figma
• Languages: Chinese, Cantonese (Native Proficiency), Mandarin (Working Proficiency)
• Soft Skills: Project Management, Problem-Solving, Pitching, Marketing, Social Media Management